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The 37-year-old divided viewers by making a fashion faux pas on This Morning.
While some said the popular presenter could pull it off, others remarked that the outfit looked “dreadful”.
Holly Willoughby’s sexiest pictures
She wore a variation of the fabric on top, with a £88 light-washed blouse from J-Crew.
The host paired it with a flattering pencil skirt, which you can buy from Very at a reasonable £25.
To break up all that denim, Holly was styled with a pair of pointed heels from Italian designer Julia Mays.
FASHION POLICE: Some fans didn’t like Holly’s double denim outfit today
Some insisted that she’d made a wardrobe malfunction by clashing the materials.
One Instagram commenter urged: “Hurry home and get this dreadful outfit off.”
Another wrote: “Double denim is a big no from me.”
One viewer remarked: “Love Holly’s look today! She looks beautiful all the time but especially with the natural look she has on today.”
Another agreed: “This outfit is gorgeous. So casual yet classy. Denim really suits you.”
A third added: “Holly you looked fantastic on This Morning, as usual.”
Where to buy Holly Willoughby’s sexy This Morning looks
Last month, fans compared her to Dennis the Menace as she stepped out on a stripy dress.
The telly star also suffered a major fashion fail when she flashed her undies on This Morning.